ABOUT BY PERIN JEWELRY
BY PERIN JEWELRY is an ethical jewelry brand founded by a Kurdish woman living in the Netherlands, with a big passion for jewelry. We recently opened our very first physical store in The Hague, where you can discover our collections in real life.
You can find us in the city centre at Boekhorststraat 157, The Hague. In our store, we also offer on-the-spot engraving and permanent jewelry, so you can create something personal and unique.

By perin Jewelry Store
Boekhorststraat 157, The Hague
Our Story
“I always wanted to create a jewelry brand that combines the elegance of Western designs with the beauty of traditional Kurdish craftsmanship. I love making pieces that feel both modern and meaningful.”
The name Perîn comes from a combination of my sisters’ names. They supported me so much while building BY PERIN, and this was my way of saying thank you. Later, I found out that Perîn also means “fairy” in Kurdish, which made the name even more special.
Our jewelry
All our jewelry is carefully selected with love. We focus on good quality materials, while keeping our pieces affordable so everyone can enjoy beautiful jewelry without spending too much.
